Marketing Strategies

Ideas for Leadership content

How a Thought Leadership Content Strategy Can Replace Your Best Salesperson

Brand Reputation, Content Strategy, Demand Generation, Lead Generation, Marketing Automation, Marketing Strategies, Online Marketing, Social Media, Website Design / By

  How a Thought Leadership Content Strategy Can Replace Your Best Salesperson   A thought leadership content strategy can drive the business growth you’re seeking. It persuades the purchasing agent right up to C-level. Winning more RFPs, having less price-sensitive buyers and establishing longer-term clients are some of the many benefits of launching a thought […]

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Business Strategies for Manufacturing

7 Business Strategies for Manufacturers Expanding into North American Markets

Brand Reputation, Content Strategy, Demand Generation, Lead Generation, Marketing Automation, Marketing Strategies, Online Marketing, Social Media, Website Design / By

7 Business Strategies for Manufacturers Expanding into North American Markets   For manufacturers considering expanding into North American markets, the thought of doing business in other countries can be daunting. However, manufacturers from around the world are devising business strategies to make the move each year to expand into Canada and the U.S. In a

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Integrated marketing communications

How to Grow Your Business with an Integrated Marketing Communications Plan

Demand Generation, Digital Sales Funnel Marketing, Lead Generation, Marketing Strategies, Uncategorized / By

How to Grow Your Business with an Integrated Marketing Communications Plan   There are more online and offline marketing channels today than ever before. Your buyers are inundated with communications across diverse and widespread media. It’s becoming increasingly more challenging to determine where to spend your marketing dollars to grow your business. Can an integrated

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Online Marketing Requirements

5 Modern Marketing Trends

Digital Marketing Strategies, Marketing Automation, Marketing Strategies, Online Marketing / By

Whether you are a seasoned marketer or a senior executive, trying to get a handle on the best marketing opportunities can be challenging. With new technology, preferences and buying patterns how do you determine the smart ways to invest in marketing?
Many of the basic principles for successful marketing haven’t changed but how you get there and the tools to help figure it out are continuously evolving.

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Gathering Share of Voice 360 Integral Marketing

Measure Your Brand’s Online Share of Voice

Brand Reputation, Marketing Strategies, Social Media / By

Share of Voice (SOV) is traditionally a term involved in determining the advertising volume as compared to your competitors. This definition has extended to online visibility to measure your brand’s online share of voice across organic search, PPC (Pay Per Click), social media, blogs and articles generated through Public Relations.

Social media is the only platform that publishes ‘UGC’ (User Generated Content) to produce and measure ‘share of voice’, whereas PPC and organic search, their metrics commonly refer to ‘share of market’.

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Theresa McLaughlin, EVP and Global Chief Marketing Officer of TD Bank Group DX3 on How to Develop a Best-in-Class Marketing Team

How to Develop Best-in-Class Marketing Teams

Brand Reputation, Marketing Strategies, Online Marketing / By

How to Develop Best-in-Class Marketing Teams What the CMO of TD Bank Group told Me Recently I attended the DX3 Canada Event where Theresa McLaughlin, EVP and Global Chief Marketing Officer of TD Bank Group spoke on How to Develop a Best-in-Class Marketing Team, claiming if you haven’t updated your marketing skills in the last

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How to Develop a Marketing Strategy

How to Develop a Marketing Strategy

Marketing Strategies, Content Strategy, Online Marketing, Social Media / By

HOW TO DEVELOP A MARKETING STRATEGY   What is the Importance of Developing a Marketing Strategy? Developing a marketing strategy starts with the time and effort in understanding the internal and external influencing factors that drive sales. Also what is needed is the expertise and experience to identify and quantify the profitability of the marketing

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