Marketing Strategies

Business Strategies for Manufacturing

7 Business Strategies for Manufacturers Expanding into North American Markets

7 Business Strategies for Manufacturers Expanding into North American Markets   For manufacturers considering expanding into North American markets, the thought of doing business in other countries can be daunting. However, manufacturers from around the world are devising business strategies to make the move each year to expand into Canada and the U.S. In a …

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Integrated marketing communications

How to Grow Your Business with an Integrated Marketing Communications Plan

How to Grow Your Business with an Integrated Marketing Communications Plan   There are more online and offline marketing channels today than ever before. Your buyers are inundated with communications across diverse and widespread media. It’s becoming increasingly more challenging to determine where to spend your marketing dollars to grow your business. Can an integrated …

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How to Manage even grow during a Pandemic

How to Maintain, even Grow Your Business During a Pandemic

How to Maintain, even Grow Your Business During a Pandemic   Regardless of what you believe about the COVID-19 or the media, the economic uncertainties caused by the pandemic should be motivation enough to take a second look at a strategy to maintain even grow your business. No longer is it business as usual. People’s …

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Online Marketing Requirements

5 Modern Marketing Trends

Whether you are a seasoned marketer or a senior executive, trying to get a handle on the best marketing opportunities can be challenging. With new technology, preferences and buying patterns how do you determine the smart ways to invest in marketing?
Many of the basic principles for successful marketing haven’t changed but how you get there and the tools to help figure it out are continuously evolving.

Gathering Share of Voice 360 Integral Marketing

Measure Your Brand’s Online Share of Voice

Share of Voice (SOV) is traditionally a term involved in determining the advertising volume as compared to your competitors. This definition has extended to online visibility to measure your brand’s online share of voice across organic search, PPC (Pay Per Click), social media, blogs and articles generated through Public Relations.

Social media is the only platform that publishes ‘UGC’ (User Generated Content) to produce and measure ‘share of voice’, whereas PPC and organic search, their metrics commonly refer to ‘share of market’.

Theresa McLaughlin, EVP and Global Chief Marketing Officer of TD Bank Group DX3 on How to Develop a Best-in-Class Marketing Team

How to Develop Best-in-Class Marketing Teams

How to Develop Best-in-Class Marketing Teams What the CMO of TD Bank Group told Me Recently I attended the DX3 Canada Event where Theresa McLaughlin, EVP and Global Chief Marketing Officer of TD Bank Group spoke on How to Develop a Best-in-Class Marketing Team, claiming if you haven’t updated your marketing skills in the last …

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How to Develop a Marketing Strategy

How to Develop a Marketing Strategy

HOW TO DEVELOP A MARKETING STRATEGY   What is the Importance of Developing a Marketing Strategy? Developing a marketing strategy starts with the time and effort in understanding the internal and external influencing factors that drive sales. Also what is needed is the expertise and experience to identify and quantify the profitability of the marketing …

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Content is King 360 Integral Marketing

B2B Content Marketing

B2B Content Marketing starts with taking inventory of  your current content before marketing your services   Online Content can impact your success.  Whether you’re launching a new business, expanding your services or need to attract more business, before you jump into designing a new lead generation program, social media campaign or website, it’s important to …

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