Demand Generation vs Lead Generation If you are looking to fill your sales funnel it’s important to know what is demand generation vs lead generation. Here, we’ll take a look at the role demand generation plays, how it differs from lead generation, ways to measure its success and why it should be a critical …
How to Maintain, even Grow Your Business During a Pandemic Regardless of what you believe about the COVID-19 or the media, the economic uncertainties caused by the pandemic should be motivation enough to take a second look at a strategy to maintain even grow your business. No longer is it business as usual. People’s …
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Whether you are a seasoned marketer or a senior executive, trying to get a handle on the best marketing opportunities can be challenging. With new technology, preferences and buying patterns how do you determine the smart ways to invest in marketing?
Many of the basic principles for successful marketing haven’t changed but how you get there and the tools to help figure it out are continuously evolving.
Share of Voice (SOV) is traditionally a term involved in determining the advertising volume as compared to your competitors. This definition has extended to online visibility to measure your brand’s online share of voice across organic search, PPC (Pay Per Click), social media, blogs and articles generated through Public Relations.
Social media is the only platform that publishes ‘UGC’ (User Generated Content) to produce and measure ‘share of voice’, whereas PPC and organic search, their metrics commonly refer to ‘share of market’.
How to Develop Best-in-Class Marketing Teams What the CMO of TD Bank Group told Me Recently I attended the DX3 Canada Event where Theresa McLaughlin, EVP and Global Chief Marketing Officer of TD Bank Group spoke on How to Develop a Best-in-Class Marketing Team, claiming if you haven’t updated your marketing skills in the last …
What is a B2B Content Strategy? Why b2b businesses need to develop a content strategy. And, how to measure the success of a B2B content strategy.
HOW TO DEVELOP A MARKETING STRATEGY What is the Importance of Developing a Marketing Strategy? Developing a marketing strategy starts with the time and effort in understanding the internal and external influencing factors that drive sales. Also what is needed is the expertise and experience to identify and quantify the profitability of the marketing …
B2B Content Marketing starts with taking inventory of your current content before marketing your services Online Content can impact your success. Whether you’re launching a new business, expanding your services or need to attract more business, before you jump into designing a new lead generation program, social media campaign or website, it’s important to …
If you are seeking to transform your business, ask us about the Digital Transformation Grant Program. You could be eligible for up to $2,500.
Digital Text Marketing Joins Forces with 360 Integral Marketing Gabrielle Hailmann, the CEO of Digital Text Marketing has joined forces with other senior marketers to form 360 integral marketing, a division of Digital Text Marketing. To maximize the impact marketing has on sales performance, no single channel can win out any more. The goal …
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