The Challenge
FirstOnSite, the largest independent disaster restoration company in Canada, was seeking to cost-effectively strengthen their brand reputation as an industry leader, be top of mind when property disasters occur and capture more regional and large loss restoration opportunities.
Moving towards innovative digital marketing strategies that integrated with offline campaigns and events would allow them to expand their reach, defend their leadership, grow their referral base, drive a higher volume of leads for their commercial business and support HR recruitment initiatives.
Branding
Lead Generation
Web Design & Development
Social Media Campaign
What We Did
Digital Audit, Refreshed Branding, Enhanced Digital Presence, Content Creation and Integrated Multi-Media Campaigns
The marketing tactics that provided marketing solutions started with a digital audit, lead to improved online user experience (UX) with a brand refresh, updated website architect and optimized content. Through identifying the buyer’s journey and personas, growth in demand was generated through key messaging, packaged content and highly targeted, integrated weather disaster prevention programs that were delivered across multiple channels including Social Media, Search Engines, Display Networks, TV and print.
The results
Improved Brand, Demand and Leads
Following the launch of integrated marketing campaigns (online and offline) with ongoing campaign optimization across all initiatives, FirstOnSite has increased their website traffic fivefold without increasing their spend. Online campaign performance has far exceeded the industry average across key metrics. Thought-after as an industry leader has measurably improved month over month.
The Challenge
The client was seeking to launch a new business concept in a highly competitive market – financial planning. With the goal of providing financial planners with qualified leads, he had already spent thousands of dollars on other online lead generation programs without generating any results. He had no branding and limited online presence.
Branding
Lead Generation
Web Design & Development
Social Media Campaign
What We Did
Created an Online Lead Generation Program and Presence
Marketing tactics that provided marketing solutions started with developing and launching a new, freshly branded website, including logo, copy, and imagery and included diverse content including a gated ebook, downloads, events and testimonial videos. Also launched a pay-per-click Facebook campaign targeting audiences in local markets based on age, income and interests. It offered a free retirement ebook on a customized lead generation landing page.
The results
Generating Low Cost Leads In A Highly Competitive Market
With a low investment, the online lead generation program generated qualified leads under an average of $3.00 a lead in a highly competitive market. From Facebook ads, achieved a 62% lead conversion rate when visitors landed on the online lead generation, landing page.
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