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Integrated Digital Marketing 

The Challenge

FirstOnSite, the largest independent restoration company in Canada was expanding their commercial services. There was untapped opportunity to build a stronger brand and capture regional sales opportunities.

Without embracing more innovative digital marketing strategies and tactics they were at risk with an outdated online experience and less cost-effective tactics to grow thier website traffic, engagement and demand for their services.

What We Did

Developed and Executed a Digital Marketing Strategy

The digital audit lead to an improved online user experience with a brand refresh, updated website architect and engaging content. Through identifying the buyer’s journey and personas, growth in demand is being generated through Social Media, email, SEO and SEM optimization and geo-targeting.

The results

Increased Traffic, Demand and Leads

With the launch of a more integrated marketing strategy and providing ongoing management of all initiatives, FirstOnSite has improved their marketing effectiveness.  Direct website traffic has increase month over month, paid search traffic has increased at a lower cost and the volume of inbound leads is substantially higher.

Online Lead Generation

The Challenge

The client was seeking to launch a new business concept in a highly competitive market – financial planning.  With the goal of providing financial planners with qualified leads, he had already spent thousands of dollars on other online lead generation programs without generating any results.   He had no branding and limited online presence.

What We Did

Created an Online Lead Generation Program and Presence

Developed and launched a new, freshly branded website, including logo, copy, and imagery and included diverse content including a gated ebook, downloads, events and testimonial videos.   Also launched a pay-per-click facebook campaign targeting audiences in local markets based on age, income and interests.  It offered a free retirement ebook on a customized lead generation landing page.

The results

Generating Low Cost Leads In A Highly Competitive Market

With a low investment, the online lead generation program generated qualified leads under an average of $3.00 a lead in a highly competitive market.  From facebook ads, achieved a 62% lead conversion rate when visitors landed on the online lead generation, landing page.  The campaign and other online properties continue to build his online presence, contributing to his organic search, PPC and social media marketing.