Integrated Marketing Strategy

The Challenge

FIRST ONSITE, one of the largest disaster restoration companies in North America, was seeking to cost-effectively strengthen its brand reputation as an industry leader in Canada, be top of mind when property disasters occur and capture more regional and large loss restoration opportunities among targeted commercial sectors.

What We Did

Developed, Launched and Managed a Multi-Media Campaign, Generated Content, Designed and Implemented Landing Pages and Set Up Marketing Automation. 

Developed and launched an integrated, national multi-media campaign reaching influencers and decision-makers.  The integrated digital marketing strategy focused on driving brand awareness and demand generation for its commercial services across key verticals.  This innovative digital marketing strategy refined its targeting and expanded its reach based on consumer data, behaviour, geography, demographics, and events.  It offered timely advice and solutions reinforcing its reputation as one of Canada’s industry leaders.

The results

Improved Brand, Demand and Leads

Following the launch of an integrated digital marketing campaign with a managed monthly media plan, content development, marketing automation and ongoing campaign optimization across all initiatives, First Onsite online campaign performance has far exceeded the industry average across key metrics.

Online Lead Generation

The Challenge

The client was seeking to launch a new business concept in a highly competitive market – financial planning.  With the goal of providing financial planners with qualified leads, he had already spent thousands of dollars on other online lead generation programs without generating any results.   He had no branding and limited online presence.

What We Did

Created an Online Lead Generation Program and Presence

Marketing tactics that provided marketing solutions started with developing and launching a new, freshly branded website, including logo, copy, and imagery and included diverse content including a gated ebook, downloads, events and testimonial videos.   Also launched a pay-per-click Facebook campaign targeting audiences in local markets based on age, income and interests.  It offered a free retirement ebook on a customized lead generation landing page.

The results

Generating Low Cost Leads In A Highly Competitive Market

With a low investment, the online lead generation program generated qualified leads under an average of $3.00 a lead in a highly competitive market.  From Facebook ads, achieved a 62% lead conversion rate when visitors landed on the online lead generation, landing page.