INTEGRATED GROWTH MARKETING STRATEGY

The Challenge

FIRST ONSITE, one of the largest disaster restoration companies in North America, was seeking to cost-effectively strengthen its brand reputation as an industry leader in Canada, be top of mind when property disasters occur and capture more regional and large loss restoration opportunities among targeted commercial sectors.

What We Did

Developed, Launched and Managed a Multi-Media Campaign, Generated Content, Designed and Implemented Landing Pages and Set Up Marketing Automation. 

Developed and launched an integrated, national multi-media campaign reaching influencers and decision-makers.  The integrated digital marketing strategy focused on driving brand awareness and demand generation for its commercial services across key verticals.  This innovative digital marketing strategy refined its targeting and expanded its reach based on consumer data, behaviour, geography, demographics, and events.  It offered timely advice and solutions reinforcing its reputation as one of Canada’s industry leaders.

The Results

Improved Brand, Demand and Leads

Following the launch of an integrated digital marketing campaign with a managed monthly media plan, content development, marketing automation and ongoing campaign optimization across all initiatives, First Onsite online campaign performance has far exceeded the industry average across key metrics.

NEW MARKET STRATEGY

The Challenge

Coach Masters Academy, a global brand, had no presence in the Canadian market.  A local Coach trainer, Lisa Tong, was seeking to recruit potential candidates and position herself as an established authority in virtual coach training in Canada.

What We Did

Completed a Competitive Analysis, Brand Positioning, and Persona Profile. Followed then by Developing, Launching and Managing a Multi-Media Campaign. Generated Content, Designed and Implemented Landing Pages, Social Meida Campaigns and Set Up Marketing Automation. 

Understand the Canadian market to establish a niche among a very competitive industry: Coach Training programs.  Seek thought leadership positioning to build credibility and help rise above the competition.

The following approach was taken:

• Do a competitive analysis to determine gaps and opportunities
• Create a personal brand for Lisa Tong
• Develop a strategy and plan to build an online presence to attract students
• Build an SEO-optimized landing page and gated content, followed by e-Commerce capabilities to streamline the buyers’ journey
• Launch a Social Media and PPC Campaign
• Implement a CRM system to capture leads and manage follow-up

The Results

Improved Brand, Demand and Leads

Following the launch of an integrated digital marketing campaign with a managed monthly media plan, content development, marketing automation and ongoing campaign optimization across all initiatives, the following was achieved:

• Created a predictable and scalable lead generation program
• 10% increase in on-page conversions to leads
• 16% increase month-over-month in leads generated

LEAD GENERATION & NURTURING

The Challenge

Cannabis Licensing Experts (CLE), a leader in cannabis licensing, had limited options in marketing its services, especially with Google and Facebook banning them from advertising. CLE was generating organic website traffic through SEO but was losing out in converting visitors into leads.

What We Did

Streamline and Automate Processes, Identify Opportunities to Capture More Quality Leads, Increase Sales Productivity and Convert More MQLs to SQLs. 

The solution was in building a lead generation ecosystem.  The following approach was taken:

• Gathered business requirements and implemented a martech stack for lead capture, nurturing and CRM
• Identified best topics and pages for on-page conversion
• Created e-Guides as gated content
• Launched and rolled out live 24/7 online chat
• Built a multi-touch lead-nurturing campaign to make leads sales-ready
• Set up trigger emails based on lead source and interest to optimize follow-up
• Established KPIs and reporting to improve performance

The Results

Increased Volume of Leads and Reduced Sales Efforts

• Provided multiple opportunities for website visitors to convert into qualified leads
• Increased the volume of leads being generated from the website by 336% in 6 months
• Increased the number of website visitors into leads by 222% (based on an 8-month time period compared to the previous year)

ONLINE LEAD GENERATION 

The Challenge

The client was seeking to launch a new business concept in a highly competitive market – financial planning.  With the goal of providing financial planners with qualified leads, he had already spent thousands of dollars on other online lead generation programs without generating any results.   He had no branding and limited online presence.

What We Did

Created an Online Lead Generation Program and Presence

Marketing tactics that provided marketing solutions started with developing and launching a new, freshly branded website, including logo, copy, and imagery and included diverse content including a gated ebook, downloads, events and testimonial videos.   Also launched a pay-per-click Facebook campaign targeting audiences in local markets based on age, income and interests.  It offered a free retirement ebook on a customized lead generation landing page.

The Results

Generating Low Cost Leads In A Highly Competitive Market

With a low investment, the online lead generation program generated qualified leads under an average of $3.00 a lead in a highly competitive market.  From Facebook ads, achieved a 62% lead conversion rate when visitors landed on the online lead generation, landing page.