Lead Scoring 360 Integral Marketing

Lead Scoring Best Practices

To compete effectively in today's digital world, companies have had to stretch their resources and truly think ‘out of the box.’ Every lead has significant value, and that is why marketers use lead scoring as a way of rating their prospective clients. Essentially, lead scoring...

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Data Discovery Process

Data Discovery Process for Marketing Strategies

When developing effective marketing strategies whether it's for financial institutions or other industries, there are many factors that can help you narrow in on your best opportunities.  To help you get there data discovery should be part of your journey. Why should FI marketers complete a...

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