Are you looking for marketing strategies to grow your business, streamline your marketing, and generate more leads or online sales? Every year, businesses are still spending hundreds of millions of dollars on traditional marketing tactics such as out-of-home and radio and television. However, in this digitally advanced society, it has been proven that those marketing …
10 Business Strategy Questions to Build a Strong Business A strong business starts with a strong strategy. The building blocks starts with having the right answers to some fundamental questions. In this blog, we will walk you through different types of strategies and the 1o business strategy questions that will help you to establish the …
What is a brand and why is it important? The steps to building a successful brand starts with creating a brand that will let your buyers know what to expect from your company and its products and services. It distinguishes the business and its product lines from the competition. It is also about making the …
Lead Scoring Best Practices To compete effectively in today’s digital world, companies have had to stretch their resources and truly think ‘out of the box.’ Every lead has significant value, and that is why marketers use lead scoring as a way of rating their prospective clients. Essentially, lead scoring will prioritize clientele, measure their interaction, …
Data Discovery Process for Marketing Strategies When developing effective marketing strategies whether it’s for financial institutions or other industries, there are many factors that can help you narrow in on your best opportunities. To help you get there data discovery should be part of your journey. Why should FI marketers complete a data discovery …
The two growth strategies, Inbound Marketing and Account-Based Marketing (ABM) are, on the surface, a bit different: Inbound Marketing focuses primarily on creating great content to bring prospects to you. ABM puts the emphasis on accounts, with marketing teams and sales teams working together across the buyers’ journey But they absolutely complement each other. “They …
Account-based marketing has become popular because of its ability to reach CEOs and generate more revenue than other B2B strategies. Here we walk thru the top 5 benefits of Account-Based Marketing Firstly it is a trend that you need to be aware of. Over the past year, 96% of marketing leaders globally have stated that …
4 Digital Marketing Strategies for the IT Industry As the demand for digital technology continues to rise, the Information Technology Service industry has seen an increase of 37% in the past seven months. The IT industry continues to dominate the stock market after the world was threatened by the COVID -19 pandemic. These new advances …
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SaaS Inbound Marketing Strategies Starts with the Content There is no shortage of ways to reach your target customer, but the most successful SaaS inbound marketing strategies are through content marketing, success training, and good customer support. According to the 2021 B2B Marketing Report by Uberflip, 85% of buyers are taking to internet searches to …
5 Key Marketing Strategies for 2023 During economic uncertainty businesses big and small are affected. However, even in tough times, entrepreneurs and small to mid-sized business owners are forging ahead with new ventures. Business growth and new innovations are coming from the Technology, E-Commerce, Manufacturing and Cyber Security sectors to meet consumer demands. With …
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