What is a brand and why is it important? The steps to building a successful brand starts with creating a brand that will let your buyers know what to expect from your company and its products and services. It distinguishes the business and its product lines from the competition. It is also about making the …
5 Key Marketing Strategies for 2023 During economic uncertainty businesses big and small are affected. However, even in tough times, entrepreneurs and small to mid-sized business owners are forging ahead with new ventures. Business growth and new innovations are coming from the Technology, E-Commerce, Manufacturing and Cyber Security sectors to meet consumer demands. With …
What is a sales funnel in affiliate marketing? Are you a small business looking to increase leads and drive more repeatable affiliate marketing sales? If yes, this is the article for you. Having a strong, strategic sales funnel strategy is a necessary part of running an online business. However, the sales process can become …
How a Thought Leadership Content Strategy Can Replace Your Best Salesperson A thought leadership content strategy can drive the business growth you’re seeking. It persuades the purchasing agent right up to C-level. Winning more RFPs, having less price-sensitive buyers and establishing longer-term clients are some of the many benefits of launching a thought …
How a Thought Leadership Content Strategy Can Replace Your Best Salesperson Read More »
7 Business Strategies for Manufacturers Expanding into North American Markets For manufacturers considering expanding into North American markets, the thought of doing business in other countries can be daunting. However, manufacturers from around the world are devising business strategies to make the move each year to expand into Canada and the U.S. In a …
7 Business Strategies for Manufacturers Expanding into North American Markets Read More »
How to Write Great Content for Digital Sales Funnels What are Digital Sales Funnels? Digital sales funnels are persuasion sequences that motivate buyers to make purchasing decisions. The content used is not all about asking for a sale. Great content is about empowering your buyer to help them solve their problems, providing advice and solutions, …
How to Write Great Content for Digital Sales Funnels Read More »
Share of Voice (SOV) is traditionally a term involved in determining the advertising volume as compared to your competitors. This definition has extended to online visibility to measure your brand’s online share of voice across organic search, PPC (Pay Per Click), social media, blogs and articles generated through Public Relations.
Social media is the only platform that publishes ‘UGC’ (User Generated Content) to produce and measure ‘share of voice’, whereas PPC and organic search, their metrics commonly refer to ‘share of market’.
5 Ways to Increase Share of Voice for Your Brand In order to optimize your marketing spend and stay competitive it is important to understand how to increase your share of voice for your brand. As marketers and advertisers you need to know your advertisements and brands resonate in the minds of your …
How to Develop Best-in-Class Marketing Teams What the CMO of TD Bank Group told Me Recently I attended the DX3 Canada Event where Theresa McLaughlin, EVP and Global Chief Marketing Officer of TD Bank Group spoke on How to Develop a Best-in-Class Marketing Team, claiming if you haven’t updated your marketing skills in the last …
Personal Marketing Personal marketing is a strategy to drive sales conversion. Messages and the messenger become more attractive and engaging. Remember the rules by Dale Carnegie in his book, How to Win Friends & Influence People? Always make the person feel important. Their name is music to their ears. Personal marketing can be creepy. It’s a …
© 2023 360 Integral Marketing, a division of Digital Text Marketing Inc. All Rights Reserved.
