Brand Reputation

Marketing brainstorming

5 Key Marketing Strategies for 2023

5 Key Marketing Strategies for 2023   During economic uncertainty businesses big and small are affected. However, even in tough times, entrepreneurs and small to mid-sized business owners are forging ahead with new ventures. Business growth and new innovations are coming from the Technology, E-Commerce, Manufacturing and Cyber Security sectors to meet consumer demands. With …

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Sales Funnel

Effective Affiliate Marketing Sales Funnel

  What is a sales funnel in affiliate marketing? Are you a small business looking to increase leads and drive more repeatable affiliate marketing sales? If yes, this is the article for you. Having a strong, strategic sales funnel strategy is a necessary part of running an online business. However, the sales process can become …

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Ideas for Leadership content

How a Thought Leadership Content Strategy Can Replace Your Best Salesperson

  How a Thought Leadership Content Strategy Can Replace Your Best Salesperson   A thought leadership content strategy can drive the business growth you’re seeking. It persuades the purchasing agent right up to C-level. Winning more RFPs, having less price-sensitive buyers and establishing longer-term clients are some of the many benefits of launching a thought …

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Business Strategies for Manufacturing

7 Business Strategies for Manufacturers Expanding into North American Markets

7 Business Strategies for Manufacturers Expanding into North American Markets   For manufacturers considering expanding into North American markets, the thought of doing business in other countries can be daunting. However, manufacturers from around the world are devising business strategies to make the move each year to expand into Canada and the U.S. In a …

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writing great content

How to Write Great Content for Digital Sales Funnels

How to Write Great Content for Digital Sales Funnels What are Digital Sales Funnels? Digital sales funnels are persuasion sequences that motivate buyers to make purchasing decisions. The content used is not all about asking for a sale. Great content is about empowering your buyer to help them solve their problems, providing advice and solutions, …

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Gathering Share of Voice 360 Integral Marketing

Measure Your Brand’s Online Share of Voice

Share of Voice (SOV) is traditionally a term involved in determining the advertising volume as compared to your competitors. This definition has extended to online visibility to measure your brand’s online share of voice across organic search, PPC (Pay Per Click), social media, blogs and articles generated through Public Relations.

Social media is the only platform that publishes ‘UGC’ (User Generated Content) to produce and measure ‘share of voice’, whereas PPC and organic search, their metrics commonly refer to ‘share of market’.

Theresa McLaughlin, EVP and Global Chief Marketing Officer of TD Bank Group DX3 on How to Develop a Best-in-Class Marketing Team

How to Develop Best-in-Class Marketing Teams

How to Develop Best-in-Class Marketing Teams What the CMO of TD Bank Group told Me Recently I attended the DX3 Canada Event where Theresa McLaughlin, EVP and Global Chief Marketing Officer of TD Bank Group spoke on How to Develop a Best-in-Class Marketing Team, claiming if you haven’t updated your marketing skills in the last …

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Personalization creepy?

Personal Marketing

Personal Marketing   Personal marketing is a strategy to drive sales conversion.  Messages and the messenger become more attractive and engaging. Remember the rules by Dale Carnegie in his book, How to Win Friends  & Influence People?  Always make the person feel important. Their name is music to their ears. Personal marketing can be creepy.  It’s a …

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