Author name: Anita Booth

Anita Booth is an accomplished marketing executive with a wealth of experience in marketing and communications for large and small sales driven organizations. Her expertise lies in building strong growth plans which include sales pipelines, digital strategies, social media engagement and brand awareness. Her ability to build marketing infrastructures, processes and repeatable marketing systems, make her an asset in driving predictable revenue growth. She has intimate knowledge with power positioning, thought leadership, content creation, and customer segmentation strategies to help your business succeed in a competitive marketplace. Contact Anita today to have a conversation about your business growth needs.

SAAS MARKETING

Inbound SAAS Marketing Strategies

Content that Connects With Your Customers Many SAAS companies make the mistake of not using content to connect with their customers. There is no shortage of ways to reach your target customer, but the most successful strategies are through content marketing, success training, and good customer support.   According to the 2021 B2B Marketing Report …

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Marketing brainstorming

5 Key Marketing Strategies to Grow Your Business in Today’s World

During economic uncertainty businesses big and small are affected. However, even in tough times, entrepreneurs and small to mid-sized business owners are forging ahead with new ventures. Business growth and new innovations are coming from the Technology, E-Commerce, Manufacturing and Cyber Security sectors to meet consumer demands created by the pandemic. With more new businesses …

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eCommerce Trends

eCommerce Trends

For many companies eCommerce has become a critical part of their business growth strategy and this trend will continue into 2021 and beyond. In a year where we’ve had to keep physically distant, businesses who once only served customers in-person, such as retail outlets, professional services and other service providers are now looking to the …

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5 Key Marketing Strategies to Grow Your Cannabis Brand

Take advantage of 5 key marketing strategies to grow your cannabis brand. Whether you are a producer, processor, distributor, or retailer of cannabis products or considering entering one of the fastest-growing profitable businesses in Canada, be prepared to navigate through the challenges and barriers to marketing your brand and your products.  Traditional marketing strategies won’t …

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SEO to Generate more Sales

Generate more leads through the sales funnel using SEO

    Generate more leads through the sales funnel using SEO (search engine optimization)! SEO is key to gain access to the customers looking to buy your product or service. It’s a way to build organic visitors over time and is considered the most trusted source of traffic. Users trust search engines and achieving a …

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Ideas for Leadership content

How a Thought Leadership Content Strategy Can Replace Your Best Salesperson

A thought leadership content strategy can drive the business growth you’re seeking. It persuades the purchasing agent right up to C-level. Winning more RFPs, having less price-sensitive buyers and establishing longer-term clients are some of the many benefits of launching a thought leadership content strategy. It could be considered one of the best marketing investments …

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Business Strategies for Manufacturing

7 Strategies for Manufacturers Expanding into North American Markets

For manufacturers considering expanding into North American markets, the thought of doing business in other countries can be daunting. However, manufacturers from around the world are devising business strategies to make the move each year to expand into Canada and the U.S. In a survey conducted by HSBC, respondents from 9,100 companies around the globe, …

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