Account-Based MarketingㅤStrategy & Tactics
Start making your marketing dollars generate more sales.
With an ABM Strategy your business stays focused on reaching and converting decision makers.
We Deliver a Proven Process to Reach, Convert and Manage Your Best Accounts
POWER OF ABM - ROADMAP TO SUCCESS WEBINAR
Presented by our 360 Senior team of marketing professionals, this powerful B2B strategy can help double your revenue.
What You’ll Learn:
• Why Account-Based Marketing Works
• How to Close Bigger Deals
• The Roadmap to a Successful ABM plan
Presented by 360 Integral Marketing and its Advisory Team of industry experts. Providing more than 40 years of expertise in helping businesses grow with a focus on professional services and information technology.
According to WARC, a leading marketing research firm, Account-Based Marketing (ABM) can increase your revenue by as much as 208%!
How Account-Based Marketing Works
Account-Based Marketing (ABM) is an extension of B2B marketing. It is a strategy for reaching companies with a number of stakeholders in the decision-making process. It aligns sales and marketing, concentrating their combined resources on clearly defined accounts. Marketing in collaboration with Sales, deploys personalized campaigns, customizing the communications to ensure the messaging is relevant, engaging and drives the desired outcome.
In essence, the key stakeholders in this list of accounts are targeted, and ABM strategies are implemented through various channels to appeal to their specific personas and needs.
Benefits
- Easier to measure potential return on investment by aligning marketing efforts with sales conversions
- Builds stronger relationships with your customers, making them less price sensitive and brand loyal
- Shortens your sales cycle by engaging all stakeholders and warming accounts to be more sales-ready
- Reduces time and effort on campaigns that don’t generate business
Strategically Help Determine Your Best Prospects to Target
We will help you find your best prospects; what to look for, how to quantify the opportunity and how to build the business case to justify your marketing dollars
Design, Execute, Measure and Improve Your Success
We’ll develop an Account Based Marketing plan that targets the right accounts across touch-points in the buyers journey. Embracing the right Martech tools, we’ll manage and continuously improve your success.
Develop Relevant and Meaningful Content
Decision makers and C-Suite Leaders trust organizations that build on thought leasership. It’s about developing content that, deepens the relationship and delivers solutions that solve problems
Develop a Sales Playbook
Without Marketing having a partnership with Sales, ABM can not be succcessful. We’ll help write the Sales playbook so that Sales can easily identify, follow-up and provide the needed feedback to track and improve success rates.
Over 40 Years Marketing Experience
360 Marketing Team For Today’s Business
360 Integral Marketing aligns your marketing to your sales goals.
We help start-ups to enterprises overcome today’s challenges.
We are a team of professionals with expertise in account-based marketing (ABM) and the omnichannel experience.
Our growth marketing solutions are integrated, measurable and customized to your industry.
Seeking to grow virtually better?
Ready to Scale with ABM?
- Increase revenue by up to 208% according WARC Research
- Improve sales productivity by 170%
- Drive higher engagement among C-level
WE ARE HERE TO MAKE IT POSIBLE WITH
AWARD WINNING EXPERTISE
Contact Us
Get a Free 15-Minute Consultation on how to build a Successful ABM Roadmap