ACcount-Based Marketing Strategy & Tactics

Start making your marketing dollars generate more sales.  

With an ABM Strategy your business stays focused on reaching and converting decision makers.

We Deliver a Proven Process to Reach, Convert and Manage Your Best Accounts

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Strategically Help Determine Your Best Prospects to Target

We will help you find your best prospects; what to look for, how to quantify the opportunity and how to build the business case to justify your marketing dollars 

Design, Execute , Measure and Improve Your Success

We'll develop an Account Based Marketing plan that targets the right accounts across touch-points in the buyers journey.  Embracing the right  Martech tools, we'll manage and continuously improve your success. 

Develop Relevant and Meaningful Content

Decision makers and C-Suite Leaders trust organizations that build on thought leasership. It's about developing content that, deepens the relationship and delivers solutions that solve their problems

Develop a Sales Playbook 

Without Marketing having a partnership with Sales, ABM can not be succcessful. We'll help write the Sales playbook so that Sales can easily identify, follow-up and provide the needed feedback to track and improve success rates.   


How Account-Based Marketing Works


Account-Based Marketing (ABM) is an extension of B2B marketing. It is a strategy for reaching companies with a number of stakeholders in the decision-making process. It aligns sales and marketing, concentrating their combined resources on clearly defined accounts. Marketing in collaboration with Sales, deploys personalized campaigns, customizing the communications to ensure the messaging is relevant, engaging and drives the desired outcome.


In essence, the key stakeholders in this list of accounts are targeted, and ABM strategies are implemented through various channels to appeal to their specific personas and needs.

 

According to #LinkedIn, only 22% of marketing touches the accounts Sales are working on. That means 78% of marketing isn't supporting Sales.  #ABM #360integralmarketing 

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Benefits of Account Based Marketing

  • Easier to measure potential return on investment by aligning marketing efforts with sales conversions 
  • Builds stronger relationships with your customers, making them less price sensitive and brand loyal
  • Shortens your sales cycle by engaging all stakeholders and warming accounts to be more sales-ready  
  • Reduces time and effort on campaigns that don't generate business

   

Thomson Reuters acheives 90% sales conversion using an ABM strategy across 250 Accounts.


          Ty Heath, 

         Global Lead LinkedIn B2B Institute


Uncover the Potential of Account-Based Marketing

If it's time to start maximizing your marketing spend and increasing your sales' success rate, contact us for a consultation.  

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