5 Key Marketing Strategies for 2023 During economic uncertainty businesses big and small are affected. However, even in tough times, entrepreneurs and small to mid-sized business owners are forging ahead with new ventures. Business growth and new innovations are coming from the Technology, E-Commerce, Manufacturing and Cyber Security sectors to meet consumer demands. With …
Retail companies including IKEA and Home Depot have utilized the Metaverse by implementing AR-powered interior design apps to boost both ecommerce and in-store product sales. In addition, skincare companies including L’Oréal and Kohl’s now have virtual try-on applications. The AR features allow customers to view and try on the products online before purchasing.
How a Thought Leadership Content Strategy Can Replace Your Best Salesperson A thought leadership content strategy can drive the business growth you’re seeking. It persuades the purchasing agent right up to C-level. Winning more RFPs, having less price-sensitive buyers and establishing longer-term clients are some of the many benefits of launching a thought …
How a Thought Leadership Content Strategy Can Replace Your Best Salesperson Read More »
7 Business Strategies for Manufacturers Expanding into North American Markets For manufacturers considering expanding into North American markets, the thought of doing business in other countries can be daunting. However, manufacturers from around the world are devising business strategies to make the move each year to expand into Canada and the U.S. In a …
7 Business Strategies for Manufacturers Expanding into North American Markets Read More »
Share of Voice (SOV) is traditionally a term involved in determining the advertising volume as compared to your competitors. This definition has extended to online visibility to measure your brand’s online share of voice across organic search, PPC (Pay Per Click), social media, blogs and articles generated through Public Relations.
Social media is the only platform that publishes ‘UGC’ (User Generated Content) to produce and measure ‘share of voice’, whereas PPC and organic search, their metrics commonly refer to ‘share of market’.
5 Ways to Increase Share of Voice for Your Brand In order to optimize your marketing spend and stay competitive it is important to understand how to increase your share of voice for your brand. As marketers and advertisers you need to know your advertisements and brands resonate in the minds of your …
HOW TO DEVELOP A MARKETING STRATEGY What is the Importance of Developing a Marketing Strategy? Developing a marketing strategy starts with the time and effort in understanding the internal and external influencing factors that drive sales. Also what is needed is the expertise and experience to identify and quantify the profitability of the marketing …
Different Types of PPC Campaigns Are you wondering if PPC Campaigns or paid search is the right strategy to grow your business or perhaps you’re wondering what is PPC? We have covered the basics to help you get started. SCROLL DOWN AND YOU’LL DISCOVER… What is PPC? How it works How to Set-up the …
© 2023 360 Integral Marketing, a division of Digital Text Marketing Inc. All Rights Reserved.
