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5 Key Marketing Strategies for 2023

5 Key Marketing Strategies for 2023   During economic uncertainty businesses big and small are affected. However, even in tough times, entrepreneurs and small to mid-sized business owners are forging ahead with new ventures. Business growth and new innovations are coming from the Technology, E-Commerce, Manufacturing and Cyber Security sectors to meet consumer demands. With …

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Zoho

What is the Metaverse?

Retail companies including IKEA and Home Depot have utilized the Metaverse by implementing AR-powered interior design apps to boost both ecommerce and in-store product sales. In addition, skincare companies including L’Oréal and Kohl’s now have virtual try-on applications. The AR features allow customers to view and try on the products online before purchasing.

Ideas for Leadership content

How a Thought Leadership Content Strategy Can Replace Your Best Salesperson

  How a Thought Leadership Content Strategy Can Replace Your Best Salesperson   A thought leadership content strategy can drive the business growth you’re seeking. It persuades the purchasing agent right up to C-level. Winning more RFPs, having less price-sensitive buyers and establishing longer-term clients are some of the many benefits of launching a thought …

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Business Strategies for Manufacturing

7 Business Strategies for Manufacturers Expanding into North American Markets

7 Business Strategies for Manufacturers Expanding into North American Markets   For manufacturers considering expanding into North American markets, the thought of doing business in other countries can be daunting. However, manufacturers from around the world are devising business strategies to make the move each year to expand into Canada and the U.S. In a …

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Gathering Share of Voice 360 Integral Marketing

Measure Your Brand’s Online Share of Voice

Share of Voice (SOV) is traditionally a term involved in determining the advertising volume as compared to your competitors. This definition has extended to online visibility to measure your brand’s online share of voice across organic search, PPC (Pay Per Click), social media, blogs and articles generated through Public Relations.

Social media is the only platform that publishes ‘UGC’ (User Generated Content) to produce and measure ‘share of voice’, whereas PPC and organic search, their metrics commonly refer to ‘share of market’.

How to Develop a Marketing Strategy

How to Develop a Marketing Strategy

HOW TO DEVELOP A MARKETING STRATEGY   What is the Importance of Developing a Marketing Strategy? Developing a marketing strategy starts with the time and effort in understanding the internal and external influencing factors that drive sales. Also what is needed is the expertise and experience to identify and quantify the profitability of the marketing …

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