What is the Metaverse?

Retail companies including IKEA and Home Depot have utilized the Metaverse by implementing AR-powered interior design apps to boost both ecommerce and in-store product sales. In addition, skincare companies including L’Oréal and Kohl’s now have virtual try-on applications. The AR features allow customers to view...

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PPC Campaign Marketing Team

Different Types of PPC Campaigns

Are you wondering about the different types of PPC Campaigns out there that you can use to fill your sales funnel? Or perhaps you're wondering what is PPC? We have covered the basics to help you get started. SCROLL DOWN, CLICK  AND YOU'LL DISCOVER...

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Gathering Share of Voice 360 Integral Marketing

Measure Your Brand’s Online Share of Voice

Share of Voice (SOV) is traditionally a term involved in determining the advertising volume as compared to your competitors. This definition has extended to online visibility to measure your brand’s online share of voice across organic search, PPC (Pay Per Click), social media, blogs and...

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