Marketing Training Programs Over time, I have attended a few seminars and courses and discovered there are a number of ways in marketing training programs. They can vary in content but all promise to make me more informed, better and smarter. It, however also exposed me to the very shady side of selling training …
Personal Marketing Personal marketing is a strategy to drive sales conversion. Messages and the messenger become more attractive and engaging. Remember the rules by Dale Carnegie in his book, How to Win Friends & Influence People? Always make the person feel important. Their name is music to their ears. Personal marketing can be creepy. It’s a …
Marketing and Sales Responsibilities Understanding marketing and sales responsibilities can be part of building a winning partnership. With Marketing getting more involved with marketing automation, qualifying the lead and taking the leads back from Sales when they don’t close, the relationship gets so much tighter. How can Marketing and Sales become a Stronger Team? …
Different Types of PPC Campaigns Are you wondering if PPC Campaigns or paid search is the right strategy to grow your business or perhaps you’re wondering what is PPC? We have covered the basics to help you get started. SCROLL DOWN AND YOU’LL DISCOVER… What is PPC? How it works How to Set-up the …
Targeted Traffic with SEO SEO is the best investment for generating targeted traffic. Here’s why and how As part of your online business marketing strategy, SEO is a critical part as it provides the opportunity to capture buyers when they are seeking solutions, solutions that your products and services can provide. Having the …
Your Brand Message Your Brand message is paramount to a business’s success but, it goes beyond just the ‘look and feel’. It needs to take into consideration all your target audiences and their attributes to distil how they consume media. Mapping out user profiles or pathways to consumption is not only an ideal way …
Marketing messaging is about resonating with your target audience. In other words, know your business and know your audience. If you are a professional service, keep it professional. If you work in the entertainment business, keep it entertaining. Right? Not necessarily… It really depends on how you want to depict your brand. Despite the …
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