Marketing Strategies

Personalization creepy?

Personal Marketing

Personal Marketing   Personal marketing is a strategy to drive sales conversion.  Messages and the messenger become more attractive and engaging. Remember the rules by Dale Carnegie in his book, How to Win Friends  & Influence People?  Always make the person feel important. Their name is music to their ears. Personal marketing can be creepy.  It’s a …

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Marketing and Sales teams

Marketing and Sales Responsibilities

Marketing and Sales Responsibilities   Understanding marketing and sales responsibilities can be part of building a winning partnership.  With Marketing getting more involved with marketing automation, qualifying the lead and taking the leads back from Sales when they don’t close, the relationship gets so much tighter. How can Marketing and Sales become a Stronger Team? …

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SEO Strategy and Marketing

Targeted Traffic with SEO

Targeted Traffic with SEO   SEO is the best investment for generating targeted traffic.   Here’s why and how As part of your online business marketing strategy, SEO is a critical part as it provides the opportunity to capture buyers when they are seeking solutions, solutions that your products and services can provide.  Having the …

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Marketing Messaging

Marketing messaging is about resonating with your target audience. In other words, know your business and know your audience.  If you are a professional service, keep it professional. If you work in the entertainment business, keep it entertaining. Right? Not necessarily…   It really depends on how you want to depict your brand. Despite the …

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