Author name: Gabrielle Hailmann

President of 360 Integral Marketing, Gabrielle Hailmann is a leader in driving business performance with integrated growth marketing strategies and campaigns. With over 20 years of expertise in demand, lead generation, ABM and CRM, she is able to deliver an omnichannel, 360 solution.



Livestream Shopping – Succesful Tips for E-commerce Businesses In the ever-evolving landscape of e-commerce, a new trend is taking center stage – Livestream Shopping. This innovative approach seamlessly integrates social media, live video, and online shopping, creating an immersive and interactive experience for consumers. As we delve into the world of Livestream Shopping, let’s explore …


Unlock the Power of Data with GA4 and Analytics!

Don’t miss out on the incredible insights waiting to be discovered in your data. Supercharge your business by harnessing the full potential of data-driven insights. Set up Google Analytics 4 (GA4) and Analytics today and unleash a world of possibilities. With GA4 and Analytics, you’ll gain a comprehensive understanding of your customers, their behavior, and …

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digital marketing

Ultimate Digital Marketing Strategies

Are you looking for marketing strategies to grow your business, streamline your marketing, and generate more leads or online sales? Every year, businesses are still spending hundreds of millions of dollars on traditional marketing tactics such as out-of-home and radio and television. However, in this digitally advanced society, it has been proven that those marketing …

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CRM marketing strategy

Selecting the Best CRM Marketing Strategy

Overview for Selecting the best CRM Marketing Strategy Importance of a CRM System Developing a digital ecosystem to increase leads and conversions Building out lead nurturing 7 Steps to developing your digital lead ecosystem Selecting the best CRM platform Comparison Methodology Qualitative Evaluation Comparison Matrix Cost Comparison Final Conclusion What is the Importance of a …

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Lead Scoring 360 Integral Marketing

Lead Scoring Best Practices

Lead Scoring Best Practices To compete effectively in today’s digital world, companies have had to stretch their resources and truly think ‘out of the box.’ Every lead has significant value, and that is why marketers use lead scoring as a way of rating their prospective clients. Essentially, lead scoring will prioritize clientele, measure their interaction, …

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