Digital Marketing Strategies

Cybersecurity attacks

4 Digital Marketing Strategies for the IT Industry

As the demand for digital technology continues to rise, the Information Technology Service industry has seen an increase of 37% in the past seven months. The IT industry continues to dominate the stock market after the world was threatened by the COVID -19 pandemic. These new advances have drastically changed how individuals shop, work, communicate …

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SAAS MARKETING

Inbound SAAS Marketing Strategies

Content that Connects With Your Customers Many SAAS companies make the mistake of not using content to connect with their customers. There is no shortage of ways to reach your target customer, but the most successful strategies are through content marketing, success training, and good customer support.   According to the 2021 B2B Marketing Report …

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Zoho

What is the Metaverse?

Retail companies including IKEA and Home Depot have utilized the Metaverse by implementing AR-powered interior design apps to boost both ecommerce and in-store product sales. In addition, skincare companies including L’Oréal and Kohl’s now have virtual try-on applications. The AR features allow customers to view and try on the products online before purchasing.

Protecting your data with Cybersecurity

How 4 Digital Marketing Strategies Help Cybersecurity Firms

During an economic decline, the global cybersecurity market is heating up worth $173B and is projected to grow to $270B by 2026.  According to the FBI, cybercrime has quadrupled as the world was being threatened by the COVID -19 pandemic. Businesses and individuals are being heavily attacked by phishing, fraudsters and scams.  The cost to …

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