Customer Relationship Management

CRM marketing strategy

Selecting the Best CRM Marketing Strategy

Overview for Selecting the best CRM Marketing Strategy Importance of a CRM System Developing a digital ecosystem to increase leads and conversions Building out lead nurturing 7 Steps to developing your digital lead ecosystem Selecting the best CRM platform Comparison Methodology Qualitative Evaluation Comparison Matrix Cost Comparison Final Conclusion What is the Importance of a …

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Data Discovery Process

Data Discovery Process for Marketing Strategies

Data Discovery Process for Marketing Strategies   When developing effective marketing strategies whether it’s for financial institutions or other industries, there are many factors that can help you narrow in on your best opportunities.  To help you get there data discovery should be part of your journey. Why should FI marketers complete a data discovery …

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What is the Metaverse?

Retail companies including IKEA and Home Depot have utilized the Metaverse by implementing AR-powered interior design apps to boost both ecommerce and in-store product sales. In addition, skincare companies including L’Oréal and Kohl’s now have virtual try-on applications. The AR features allow customers to view and try on the products online before purchasing.

Sales Funnel

Effective Affiliate Marketing Sales Funnel

  What is a sales funnel in affiliate marketing? Are you a small business looking to increase leads and drive more repeatable affiliate marketing sales? If yes, this is the article for you. Having a strong, strategic sales funnel strategy is a necessary part of running an online business. However, the sales process can become …

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Digital Marketing dashboard

How to Select the Best MarTech Stack

How to Select the Best MarTech Stack  Choosing the best MarTech stack is about improving your marketing performance, we will help answer the following: What is a MarTech stack? The Value of MarTech Different types of MarTech tools Management tools Tracking tools Marketing campaign tools How to succeed with MarTech What is a MarTech Stack? …

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Personalization creepy?

Personal Marketing

Personal Marketing   Personal marketing is a strategy to drive sales conversion.  Messages and the messenger become more attractive and engaging. Remember the rules by Dale Carnegie in his book, How to Win Friends  & Influence People?  Always make the person feel important. Their name is music to their ears. Personal marketing can be creepy.  It’s a …

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Marketing Messaging

Marketing messaging is about resonating with your target audience. In other words, know your business and know your audience.  If you are a professional service, keep it professional. If you work in the entertainment business, keep it entertaining. Right? Not necessarily…   It really depends on how you want to depict your brand. Despite the …

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