Blog Posts

5 Ways to Increase the Share of Voice for Your Brand

In order to optimize your marketing spend and stay competitive it is important to understand how to increase your share of voice for your brand.  As marketers and advertisers you need to know your advertisements and brands resonate in the minds of your target audience. Using the right metrics to quantify and understand how well your advertisement has performed right from the early stages of your campaign can ensure your invested dollars are rightly spent....

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Theresa McLaughlin, EVP and Global Chief Marketing Officer of TD Bank Group DX3 on How to Develop a Best-in-Class Marketing Team

How to Develop Best-in-Class Marketing Teams

What the CMO of TD Bank Group told Me Recently I attended the DX3 Canada Event where Theresa McLaughlin, EVP and Global Chief Marketing Officer of TD Bank Group spoke on How to Develop a Best-in-Class Marketing Team, claiming if you haven’t updated your marketing skills in the last 5 years your marketing is obsolete.Knowing where marketing is today, how to build a successful team and define the best leaders and partners, are critical to successful...

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Measuring Marketing ROI

How to Measure ROI in Modern Marketing

Many of us veterans of direct marketing look at the brave new world of modern marketing and find ourselves overwhelmed by digital speak, technology, quantitative methods, and artificial intelligence— much less how to measure ROI. In a recent interview with global management consulting giant McKinsey & Company, Libby Chambers, Chief Strategy, Product and Marketing Officer at Western Union, says:“I’ve spent most of my career in direct marketing, so for me, some of the science has just been...

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Why Develop a Content Strategy for B2B?

Many businesses selling products and services to other businesses are losing out because they focus on pushing products rather than providing solutions.  A content strategy is designed to inform, engage and entertain and most of all, tell a compelling story on how your products and services can solve their business challenges. Key reasons why businesses need a content strategyNot uncovering enough sales opportunities before the RFP stage Specs are written for another solution making it...

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How to Develop a Marketing Strategy

How to Develop a Marketing Strategy

The Importance of a Marketing Strategy? How to develop a marketing strategy starts with time and effort in understanding the internal and external influencing factors. Also what is needed is the expertise and experience to identify and quantify the profitability of the marketing opportunities.In summary, the marketing strategy will represent the dynamics of the organization and the marketplace and drive a consensus as to what direction the company should take. What the Marketing Strategy Includes In building a...

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B2B Marketing

How Demand Generation Increases Sales

Learn how demand generation drives awareness and interest in a company's products and services to increase sales. Discover what is required to build an effective demand generation campaign.  Learn how it aligns with the buyers' journey and the content strategy needed to convert demand into sales.     How to Increase Sales with Demand Generation from Gabrielle Hailmann   What is Demand Generation? Demand generation is about driving awareness and interest in a company's products and services through open distribution...

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Selling Products and Services as a SME

How to Sell Products and Services as a SME

The Importance of being a SME First, give yourself a pat on the back Atlas. Mid-sized companies and smaller companies are important anywhere in the world. In Canada, 90% of the private sector workforce works for a SME’s (Small and Medium Enterprises). Yes 90%. They contribute to 30% of the GDP which might be small but keeping people employed is what makes a nation tick. Even more vital to a country is the ability to create...

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