Regardless of what you believe about the COVID-19 or the media, the economic uncertainties caused by the pandemic should be motivation enough to take a second look at how you maintain and can still grow...
Read More
Choosing the Best Martech Stack is about Improving your Marketing Performance We will help answer what is a MarTech stack and the value they offer a marketing team, as well as the three MarTech tool categories,...
Read More
Whether you are a seasoned marketer or a senior executive, trying to get a handle on the best marketing opportunities can be challenging. With new technology, preferences and buying patterns how do you determine the...
Read More
Share of Voice (SOV) is traditionally a term involved in determining the advertising volume as compared to your competitors. This definition has extended to online visibility to measure your brand’s online share of voice across...
Read More
In order to optimize your marketing spend and stay competitive it is important to understand how to increase your share of voice for your brand. As marketers and advertisers you need to know your advertisements...
Read More
What the CMO of TD Bank Group told Me Recently I attended the DX3 Canada Event where Theresa McLaughlin, EVP and Global Chief Marketing Officer of TD Bank Group spoke on How to Develop a Best-in-Class...
Read More
Many of us veterans of direct marketing look at the brave new world of modern marketing and find ourselves overwhelmed by digital speak, technology, quantitative methods, and artificial intelligence— much less how to measure Modern...
Read More