Lead Scoring Best Practices
To compete effectively in today's digital world, companies have had to stretch their resources and truly think ‘out of the box.’ Every lead has significant value, and that is why marketers use lead scoring as...
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Blog Posts
Data Discovery Process for Marketing Strategies
When developing effective marketing strategies whether it's for financial institutions or other industries, there are many factors that can help you narrow in on your best opportunities. To help you get there data discovery should...
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How Marketers Use LinkedIn for ABM
More revenue in less time. That's the goal, right? Account-based marketing (ABM) makes this goal achievable. And, when you combine the skills and techniques of ABM with LinkedIn's powerful targeting platform, you've got a match made...
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Inbound vs ABM
The two growth strategies, Inbound Marketing and Account-Based Marketing (ABM) are, on the surface, a bit different: Inbound Marketing focuses primarily on creating great content to bring prospects to you. ABM puts the emphasis on...
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Top 5 Benefits of Account-Based Marketing
Account-based marketing is a trend that you need to be aware of. Over the past year, 96% of marketing leaders globally have stated that COVID-19 has greatly affected and changed their marketing strategy with plans...
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4 Digital Marketing Strategies for the IT Industry
As the demand for digital technology continues to rise, the Information Technology Service industry has seen an increase of 37% in the past seven months. The IT industry continues to dominate the stock market after...
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Inbound SAAS Marketing Strategies
Content that Connects With Your Customers Many SAAS companies make the mistake of not using content to connect with their customers. There is no shortage of ways to reach your target customer, but the most successful...
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