Lead Scoring 360 Integral Marketing

Lead Scoring Best Practices

To compete effectively in today's digital world, companies have had to stretch their resources and truly think ‘out of the box.’ Every lead has significant value, and that is why marketers use lead scoring as a way of rating their prospective clients. Essentially, lead scoring...

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Metaverse

What is the Metaverse?

Retail companies including IKEA and Home Depot have utilized the Metaverse by implementing AR-powered interior design apps to boost both ecommerce and in-store product sales. In addition, skincare companies including L’Oréal and Kohl’s now have virtual try-on applications. The AR features allow customers to view...

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Automate Your Marketing

Benefits of Marketing Automation

All sizes and industries are starting to adopt marketing automation, but why? On average 51% of companies are currently using marketing automation. With more than half of B2B companies (58%) plan to adopt the technology according to Ultimate Marketing Automation stats. Benefits of Marketing Automation Automates the...

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