As the demand for digital technology continues to rise, the Information Technology Service industry has seen an increase of 37% in the past seven months. The IT industry continues to dominate the stock market after the world was threatened by the COVID -19 pandemic. These new advances have drastically changed how individuals shop, work, communicate and relax.
However, with this growth come threats to contend with, as businesses and individuals are continuously being attacked by phishing, fraudsters and scams. The cost to governments and companies is growing in the millions. Along with digital transformation and the growing need to protect data, there is also a rise in disruptive players and increased competition in the IT industry. Given all of this, how can digital marketing strategy help the IT service industry gain market share?
Whether you are an industry leader in a broad category, a mid-sized company or a start-up in a fast-growing niche market, you’ll need a marketing plan to continue to grow or outgrow the pace of the market.
This blog will communicate how IT service companies can capitalize on four marketing strategies to effectively adapt to both immediate and long-term challenges and opportunities.
Gaining Market Share with 4 Digital Marketing Strategies for the IT Service Industry
Even prior to the pandemic, many people resorted to working from home, mostly thanks to our highly evolved information technology. With more people working remotely by using smart devices and accessing remote networks, many companies face an increased possibility of data breaches, cyber-attacks, and other hardware and software threats.
Take this time to educate your customers and prospects on the growing magnitude and seriousness of security threats. Offer them free guidance on how to protect themselves. And of course, be sure your new and prospective customers understand and appreciate your key points of differentiation from competitors. That is, showcase what you do better than anyone else and show your audience exactly how they can benefit from your specialized knowledge.
If you are responsible for business development, here are four digital marketing strategies to use to strengthen your brand and generate demand for your services right now. There’s no time like the present to start connecting with the right prospects, at the right time, through the right channel, with the right message — and generating the demand for the services that you want and deserve.
1. Build a digital marketing strategic plan:
Your strategic online marketing plan should document your competitive position, current performance and future growth objectives. It should also identify how you will get to where you want to be. This includes the most impactful initiatives in terms of demand generation, lead generation and multi-channel communication – designed to get you the customer acquisition and customer retention numbers you seek.
2. Take an integrated approach to your marketing plan:
Understanding your market, your customers, and the many available marketing tools, channels and technologies will help you develop the most effective marketing plan possible and maximize return on marketing investment. An integration of some or all of the following tools and practices is recommended: managing pay-per-click campaigns or search engine optimization (search-friendly web content) as well as investing in marketing automation and customer relationship management systems. Data analytics tools will track results, consistency and synergy in messaging and timing of cross-channel and omni-channel campaigns. Applying an integrated marketing method is critical to turning a browsing visitor into a buyer.
3. Tell your story with inspiring and compelling multi-media content:
Content is king. An in-depth multi-media content strategy helps build your brand presence and reputation as a leader in your field. Great multi-media content also provides material for ongoing online marketing, social media and lead generation campaigns. Use new content or repurpose existing content. Just use great content and tailor it for your various channels. When your customers and prospects read your words of wisdom or see you in action, they become more trusting, engaged and amenable to doing business with you. Even if they don’t end up being a customer right away, they’ll remember you because you provided them with useful guidance and actionable advice.
4. Try marketing automation, lead gen, CRM and other Martech tools and platforms:
There’s a whole world of marketing technology tools out there that can simplify and streamline your communications, monitor what’s working best, optimize activities, reprioritize channels, and report on results.
If you’d like to chat about how to apply these digital marketing recommendations to exponentially increase traffic, dramatically convert leads, optimize return on investment, and quantify missed opportunities, feel free to call 360 Integral Marketing at 416.449.5433 or email email@example.com.