What is a brand and why is it important? The steps to building a successful brand starts with creating a brand that will let your buyers know what to expect from your company and its products and services. It distinguishes the business and its product lines from the competition. It is also about making the …
Lead Scoring Best Practices To compete effectively in today’s digital world, companies have had to stretch their resources and truly think ‘out of the box.’ Every lead has significant value, and that is why marketers use lead scoring as a way of rating their prospective clients. Essentially, lead scoring will prioritize clientele, measure their interaction, …
How to Grow Your Business with an Integrated Marketing Communications Plan There are more online and offline marketing channels today than ever before. Your buyers are inundated with communications across diverse and widespread media. It’s becoming increasingly more challenging to determine where to spend your marketing dollars to grow your business. Can an integrated …
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B2B Content Marketing starts with taking inventory of your current content before marketing your services Online Content can impact your success. Whether you’re launching a new business, expanding your services or need to attract more business, before you jump into designing a new lead generation program, social media campaign or website, it’s important to …
A business website, being one of the most important marketing assets of any business, it’s important to you do your research. Here are the 3 things a business should know for an affordable website design. As one of the most inexpensive forms of advertising, a powerful website should never be underestimated. Your website is a …
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