Lead Scoring 360 Integral Marketing

Lead Scoring Best Practices

To compete effectively in today's digital world, companies have had to stretch their resources and truly think ‘out of the box.’ Every lead has significant value, and that is why marketers use lead scoring as a way of rating their prospective clients. Essentially, lead scoring...

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Data Discovery Process

Data Discovery Process for Marketing Strategies

When developing effective marketing strategies whether it's for financial institutions or other industries, there are many factors that can help you narrow in on your best opportunities.  To help you get there data discovery should be part of your journey. Why should FI marketers complete a...

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SAAS MARKETING

Inbound SAAS Marketing Strategies

Content that Connects With Your Customers Many SAAS companies make the mistake of not using content to connect with their customers. There is no shortage of ways to reach your target customer, but the most successful strategies are through content marketing, success training, and good customer...

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Metaverse

What is the Metaverse?

Retail companies including IKEA and Home Depot have utilized the Metaverse by implementing AR-powered interior design apps to boost both ecommerce and in-store product sales. In addition, skincare companies including L’Oréal and Kohl’s now have virtual try-on applications. The AR features allow customers to view...

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