Author name: Rinku Gala

Integrated Marketing Communications professional with a decade of multinational experience in Travel, Tourism Hospitality, Aviation, Fashion, Lifestyle, Entertainment and Healthcare industries.

Gathering Share of Voice 360 Integral Marketing

Measure Your Brand’s Online Share of Voice

Share of Voice (SOV) is traditionally a term involved in determining the advertising volume as compared to your competitors. This definition has extended to online visibility to measure your brand’s online share of voice across organic search, PPC (Pay Per Click), social media, blogs and articles generated through Public Relations.

Social media is the only platform that publishes ‘UGC’ (User Generated Content) to produce and measure ‘share of voice’, whereas PPC and organic search, their metrics commonly refer to ‘share of market’.

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