Author name: Gabrielle Hailmann

President of 360 Integral Marketing, Gabrielle Hailmann is a leader in driving business performance with integrated growth marketing strategies and campaigns. With over 20 years of expertise in demand, lead generation, ABM and CRM, she is able to deliver an omnichannel, 360 solution.

writing great content

How to Write Great Content for Digital Sales Funnels

How to Write Great Content for Digital Sales Funnels What are Digital Sales Funnels? Digital sales funnels are persuasion sequences that motivate buyers to make purchasing decisions. The content used is not all about asking for a sale. Great content is about empowering your buyer to help them solve their problems, providing advice and solutions, …

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How to Manage even grow during a Pandemic

How to Maintain, even Grow Your Business During a Pandemic

How to Maintain, even Grow Your Business During a Pandemic   Regardless of what you believe about the COVID-19 or the media, the economic uncertainties caused by the pandemic should be motivation enough to take a second look at a strategy to maintain even grow your business. No longer is it business as usual. People’s …

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Digital Marketing dashboard

How to Select the Best MarTech Stack

How to Select the Best MarTech Stack  Choosing the best MarTech stack is about improving your marketing performance, we will help answer the following: What is a MarTech stack? The Value of MarTech Different types of MarTech tools Management tools Tracking tools Marketing campaign tools How to succeed with MarTech What is a MarTech Stack? …

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Online Marketing Requirements

5 Modern Marketing Trends

Whether you are a seasoned marketer or a senior executive, trying to get a handle on the best marketing opportunities can be challenging. With new technology, preferences and buying patterns how do you determine the smart ways to invest in marketing?
Many of the basic principles for successful marketing haven’t changed but how you get there and the tools to help figure it out are continuously evolving.

Theresa McLaughlin, EVP and Global Chief Marketing Officer of TD Bank Group DX3 on How to Develop a Best-in-Class Marketing Team

How to Develop Best-in-Class Marketing Teams

How to Develop Best-in-Class Marketing Teams What the CMO of TD Bank Group told Me Recently I attended the DX3 Canada Event where Theresa McLaughlin, EVP and Global Chief Marketing Officer of TD Bank Group spoke on How to Develop a Best-in-Class Marketing Team, claiming if you haven’t updated your marketing skills in the last …

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How to Develop a Marketing Strategy

How to Develop a Marketing Strategy

HOW TO DEVELOP A MARKETING STRATEGY   What is the Importance of Developing a Marketing Strategy? Developing a marketing strategy starts with the time and effort in understanding the internal and external influencing factors that drive sales. Also what is needed is the expertise and experience to identify and quantify the profitability of the marketing …

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Content is King 360 Integral Marketing

B2B Content Marketing

B2B Content Marketing starts with taking inventory of  your current content before marketing your services   Online Content can impact your success.  Whether you’re launching a new business, expanding your services or need to attract more business, before you jump into designing a new lead generation program, social media campaign or website, it’s important to …

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