Author name: Gabrielle Hailmann

President of 360 Integral Marketing, Gabrielle Hailmann is a leader in driving business performance with integrated growth marketing strategies and campaigns. With over 20 years of expertise in demand, lead generation, ABM and CRM, she is able to deliver an omnichannel, 360 solution.

Lead Scoring 360 Integral Marketing

Lead Scoring Best Practices

Lead Scoring Best Practices To compete effectively in today’s digital world, companies have had to stretch their resources and truly think ‘out of the box.’ Every lead has significant value, and that is why marketers use lead scoring as a way of rating their prospective clients. Essentially, lead scoring will prioritize clientele, measure their interaction, …

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Cybersecurity attacks

4 Digital Marketing Strategies for the IT Industry

4 Digital Marketing Strategies for the IT Industry As the demand for digital technology continues to rise, the Information Technology Service industry has seen an increase of 37% in the past seven months. The IT industry continues to dominate the stock market after the world was threatened by the COVID -19 pandemic. These new advances …

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Zoho

What is the Metaverse?

Retail companies including IKEA and Home Depot have utilized the Metaverse by implementing AR-powered interior design apps to boost both ecommerce and in-store product sales. In addition, skincare companies including L’Oréal and Kohl’s now have virtual try-on applications. The AR features allow customers to view and try on the products online before purchasing.

Sales Funnel

Effective Affiliate Marketing Sales Funnel

  What is a sales funnel in affiliate marketing? Are you a small business looking to increase leads and drive more repeatable affiliate marketing sales? If yes, this is the article for you. Having a strong, strategic sales funnel strategy is a necessary part of running an online business. However, the sales process can become …

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Automate Your Marketing

Benefits of Marketing Automation

Benefits of Marketing Automation   All sizes and industries are starting to adopt marketing automation, but why? On average 51% of companies are currently using marketing automation. With more than half of B2B companies (58%) plan to adopt the technology according to Ultimate Marketing Automation stats.   Benefits of Marketing Automation Automates the Buying Process …

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How to Create a Webinar

How to Create Great Webinars to Fill Your Sales Funnel

How to Create Great Webinars to Fill Your Sales Funnel   Wondering how to master the science and art of creating great webinars to fill your sales funnel? The popularity of webinars has been growing as more businesses rely virtually on filling their pipelines and growing sales. Here’s how you make your webinars successful from …

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Anita Booth, VP Business Strategy & Growth

360 Integral Marketing appoints Anita Booth as Vice-President, Business Strategy & Growth

360 Integral Marketing appoints Anita Booth as Vice-President, Business Strategy & Growth   360 Integral Marketing, a digital marketing and brand agency, an established leader in marketing sales funnel expertise is pleased to announce today, the appointment of Anita Booth, as Vice President, Business Strategy and Growth. Anita Booth is an accomplished marketing executive with …

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Integrated marketing communications

How to Grow Your Business with an Integrated Marketing Communications Plan

How to Grow Your Business with an Integrated Marketing Communications Plan   There are more online and offline marketing channels today than ever before. Your buyers are inundated with communications across diverse and widespread media. It’s becoming increasingly more challenging to determine where to spend your marketing dollars to grow your business. Can an integrated …

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