Author name: Gabrielle Hailmann

President of 360 Integral Marketing, Gabrielle Hailmann is a leader in driving business performance with integrated growth marketing strategies and campaigns. With over 20 years of expertise in demand, lead generation, ABM and CRM, she is able to deliver an omnichannel, 360 solution.

How to Develop a Marketing Strategy

How to Develop a Marketing Strategy

HOW TO DEVELOP A MARKETING STRATEGY   What is the Importance of Developing a Marketing Strategy? Developing a marketing strategy starts with the time and effort in understanding the internal and external influencing factors that drive sales. Also what is needed is the expertise and experience to identify and quantify the profitability of the marketing

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Content is King 360 Integral Marketing

B2B Content Marketing

B2B Content Marketing starts with taking inventory of  your current content before marketing your services   Online Content can impact your success.  Whether you’re launching a new business, expanding your services or need to attract more business, before you jump into designing a new lead generation program, social media campaign or website, it’s important to

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Digital Text Marketing Joins forces with 360 integral marketing

Digital Text Marketing joins forces with 360 Integral Marketing

  Digital Text Marketing Joins Forces with 360 Integral Marketing   Gabrielle Hailmann, the CEO of Digital Text Marketing has joined forces with other senior marketers to form 360 integral marketing, a division of Digital Text Marketing. To maximize the impact marketing has on sales performance, no single channel can win out any more.  The goal

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Personalization creepy?

Personal Marketing

Personal Marketing   Personal marketing is a strategy to drive sales conversion.  Messages and the messenger become more attractive and engaging. Remember the rules by Dale Carnegie in his book, How to Win Friends  & Influence People?  Always make the person feel important. Their name is music to their ears. Personal marketing can be creepy.  It’s a

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