360 brand integration and warming leads

Your Brand Message

Your Brand message is paramount to a business’s success but, it goes beyond just the ‘look and feel’. It needs to take into consideration all your target audiences and their attributes to distil how they consume media. Mapping out user profiles or pathways to consumption is...

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Marketing Messaging

Marketing messaging is about resonating with your target audience. In other words, know your business and know your audience.  If you are a professional service, keep it professional. If you work in the entertainment business, keep it entertaining. Right? Not necessarily…   It really depends on how...

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Marketing Blunders

Have you ever been responsible for one or two marketing blunders? The best advice is to get over it. Yes, I know you may catch ‘S’ from your boss or if an agency, a client but ‘Stuff’ happens. What did you think I meant? The most...

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