Digital Text Marketing Joins Forces with 360 Integral Marketing
Gabrielle Hailmann, the CEO of Digital Text Marketing has joined forces with other senior marketers to form 360 integral marketing, a division of Digital Text Marketing. To maximize the impact marketing has on sales performance, no single channel can win out any more. The goal of 360 integral marketing is to develop strategies and tactics that integrate online and offline marketing.
The senior marketers provide in-house expertise and strategies in revenue, lead generation, customer relationship optimization and branding, across verticals. The extended team is experienced in executing online marketing tactics, including lead generation programs, responsive websites, marketing automation, mobile apps, search engine optimization, social media and online and offline advertising.
“As a business owner or marketer, you may not have the internal expertise or band width to launch or expand your business. This is where 360 integral marketing can help. We are more than an agency we are an extension or your business,” says Gabrielle Hailmann.
According to research, 81% of buyers search online before buying and over 60% are influenced by reviews. No longer is just advertising, sales promotions, telemarketing or direct mail generating the results businesses are seeking. Through the right mix of tactics, methods, channels, media, and activities, 360 integral marketing creates a unified force to deliver business results.
Gabrielle Hailmann started her career in direct marketing over 17 years ago and was recognized as one of the top 10 Canadian Women in Direct Marketing by the Canadian Marketing Magazine before she founded Digital Text Marketing. Having worked for Canadian Industry leaders including RBC Royal Bank, Rogers Communications, ADP Canada and American Express, she has evolved her expertise in building digital marketing ecosystems and integrated marketing programs. View her profile on LinkedIn.
She saw the need to provide integrated marketing strategies and services as businesses struggle to catch-up with the way the internet has changed buyer behaviour and how technology impacts how they need to market. “Providing a collaborate approach to building marketing plans and executing scalable solutions, we believe the expertise and affordability we offer allows businesses of all sizes, from professional practitioners, start-ups to large global brands, to get real value and real results,” says Gabrielle Hailmann.