Website Checklist

Your Website Content Checklist

Website content is not just copied, there are many types of content you need to include if you want to build an impactful website that properly represents your brand and achieves your business goals.

Whether you realize your website badly needs a facelift or perhaps you just launched a new business or new product, this is a good time to understand and review your website content.

We have compiled a checklist of the types of content you would need to help you get started in telling a compelling and engaging story that drives engagement.

The important first steps are to determine your business and communication goals before jumping into wireframes or website designs. Here are SMART GOAL examples.

Once you have defined your goals and target audience then it’s time to gather your content.


Branding:Website Checklist

  • Guidelines
  • Logo, brand colours and fonts
  • Tagline, unique value proposition

Product Information

  • Product Categories
  • Product Descriptions
  • Demonstrations
  • Pricing Models
  • Catalogues
  • Spec Sheets
  • Cheat Sheets



  • Awards
  • Certifications
  • Testimonials (written, videos)
  • Top Clients
  • Portfolio of work
  • Partners
  • Site/ Projects
  • Team and their bios

Social Media Platforms

  • LinkedIn, Google+, Facebook, Twitter, Instagram

Lead GenerationContent is King

  • Contact Us Information
  • Subscription centre
  • Newsletter sign-ups and pop-ups
  • Webinars
  • Ebooks


Other Available Content

  • Blogs
  • Press Releases
  • Newsletters
  • Videos
  • Slideshare
  • Calculators
  • Whitepapers
  • Infographics, etc.


Don’t Forget

When gathering your content, keep in mind the following:

  • Know your competition
  • Profile and personas of your audience and how they consume information
  • Identify and ranked Keywords (how people search for your services)
  • Languages (is it a multi-lingual and or multi-regional site?)


Before refreshing your site, it is good to have an overall marketing strategy in place.  And, if you have a site you need reviewed, we’ll be happy to provide a second opinion.

About Us


We are a senior team of marketing professionals. Our mission is to be a valuable partner in integrating and optimizing sales funnels that deliver measurable results for our clients. Our ongoing commitment is to continue to build on our strategic, creative, execution and technological expertise and be an industry leader known for putting our clients first.

If you interested in working with us, take us for a test drive, try our 4-Minute Digital Assessment, Contact Us or Schedule a 30-minute Free Consultation.  

We are more than an agency, we are an extension of your business – committed to your success.

Gabrielle Hailmann About the author

President of 360 Integral Marketing, Gabrielle is a leader in integrating inbound marketing strategies, cost-effective lead generation programs, CRM and marketing automation platforms to deliver measurable results.