Personalization creepy?

Personal Marketing

Personal marketing is a strategy to drive sales conversion.  Messages and the messenger become more attractive and engaging. Remember the rules by Dale Carnegie in his book, How to Win Friends  & Influence People?  Always make the person feel important. Their name is music to their...

Read More
Marketing and Sales teams

Marketing and Sales Responsibilities

Understanding marketing and sales responsibilities can be part of building a winning partnership.  With Marketing getting more involved with marketing automation, qualifying the lead and taking the leads back from Sales when they don’t close, the relationship gets so much tighter. How can Marketing and Sales...

Read More