More revenue in less time. That's the goal, right? Account-based marketing (ABM) makes this goal achievable. And, when you combine the skills and techniques of ABM with LinkedIn's powerful targeting platform, you've got a match made in heaven! What is Account-Based Marketing (ABM)? Account-Based Marketing is a closely...
Read More
The two growth strategies, Inbound Marketing and Account-Based Marketing (ABM) are, on the surface, a bit different: Inbound Marketing focuses primarily on creating great content to bring prospects to you. ABM puts the emphasis on accounts, with marketing teams and sales teams working together across...
Read More
Account-based marketing is a trend that you need to be aware of. Over the past year, 96% of marketing leaders globally have stated that COVID-19 has greatly affected and changed their marketing strategy with plans to further adjust their tactics in the future. Well, with...
Read More
During economic uncertainty businesses big and small are affected. However, even in tough times, entrepreneurs and small to mid-sized business owners are forging ahead with new ventures. Business growth and new innovations are coming from the Technology, E-Commerce, Manufacturing and Cyber Security sectors to meet...
Read More
Retail companies including IKEA and Home Depot have utilized the Metaverse by implementing AR-powered interior design apps to boost both ecommerce and in-store product sales. In addition, skincare companies including L’Oréal and Kohl’s now have virtual try-on applications. The AR features allow customers to view...
Read More