Lead Generation

Ideas for Leadership content

How a Thought Leadership Content Strategy Can Replace Your Best Salesperson

Brand Reputation, Content Strategy, Demand Generation, Lead Generation, Marketing Automation, Marketing Strategies, Online Marketing, Social Media, Website Design / By

  How a Thought Leadership Content Strategy Can Replace Your Best Salesperson   A thought leadership content strategy can drive the business growth you’re seeking. It persuades the purchasing agent right up to C-level. Winning more RFPs, having less price-sensitive buyers and establishing longer-term clients are some of the many benefits of launching a thought …

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Business Strategies for Manufacturing

7 Business Strategies for Manufacturers Expanding into North American Markets

Brand Reputation, Content Strategy, Demand Generation, Lead Generation, Marketing Automation, Marketing Strategies, Online Marketing, Social Media, Website Design / By

7 Business Strategies for Manufacturers Expanding into North American Markets   For manufacturers considering expanding into North American markets, the thought of doing business in other countries can be daunting. However, manufacturers from around the world are devising business strategies to make the move each year to expand into Canada and the U.S. In a …

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Integrated marketing communications

How to Grow Your Business with an Integrated Marketing Communications Plan

Demand Generation, Digital Sales Funnel Marketing, Lead Generation, Marketing Strategies, Uncategorized / By

How to Grow Your Business with an Integrated Marketing Communications Plan   There are more online and offline marketing channels today than ever before. Your buyers are inundated with communications across diverse and widespread media. It’s becoming increasingly more challenging to determine where to spend your marketing dollars to grow your business. Can an integrated …

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writing great content

How to Write Great Content for Digital Sales Funnels

Brand Reputation, Content Strategy, Demand Generation, Digital Sales Funnel Marketing, Lead Generation, Online Marketing / By

How to Write Great Content for Digital Sales Funnels What are Digital Sales Funnels? Digital sales funnels are persuasion sequences that motivate buyers to make purchasing decisions. The content used is not all about asking for a sale. Great content is about empowering your buyer to help them solve their problems, providing advice and solutions, …

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Digital Text Marketing Joins forces with 360 integral marketing

Digital Text Marketing joins forces with 360 Integral Marketing

Lead Generation, Marketing Strategies, News Updates / By

  Digital Text Marketing Joins Forces with 360 Integral Marketing   Gabrielle Hailmann, the CEO of Digital Text Marketing has joined forces with other senior marketers to form 360 integral marketing, a division of Digital Text Marketing. To maximize the impact marketing has on sales performance, no single channel can win out any more.  The goal …

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Marketing and Sales teams

Marketing and Sales Responsibilities

Lead Generation, Marketing Strategies / By

Marketing and Sales Responsibilities   Understanding marketing and sales responsibilities can be part of building a winning partnership.  With Marketing getting more involved with marketing automation, qualifying the lead and taking the leads back from Sales when they don’t close, the relationship gets so much tighter. How can Marketing and Sales become a Stronger Team? …

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7 Critical Ways to Attract a Buyer

How to Increase Lead Conversion

Lead Generation, Online Marketing, Search Engine Optimization / By

How to Increase Lead Conversion   Need to Engage Your Buyer for Lead Conversion, Here are 7 Ways…    First you need to decide what is important to them. Knowing their name is obviously important, what about their hobbies, interests and aspirations or their business challenges and pain points? Potential buyer information can come from …

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SEO Strategy and Marketing

Targeted Traffic with SEO

Content Strategy, Lead Generation, Marketing Strategies, Online Marketing, Search Engine Optimization / By

Targeted Traffic with SEO   SEO is the best investment for generating targeted traffic.   Here’s why and how As part of your online business marketing strategy, SEO is a critical part as it provides the opportunity to capture buyers when they are seeking solutions, solutions that your products and services can provide.  Having the …

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