Regardless of what you believe about the COVID-19 or the media, the economic uncertainties caused by the pandemic should be motivation enough to take a second look at a strategy to maintain even grow your...
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Choosing the Best Martech Stack is about Improving your Marketing Performance On how to select the best Martech stack, we will help answer the following: What is a MarTech stack? The Value of MarTech Different types...
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Whether you are a seasoned marketer or a senior executive, trying to get a handle on the best marketing opportunities can be challenging. With new technology, preferences and buying patterns how do you determine the...
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Share of Voice (SOV) is traditionally a term involved in determining the advertising volume as compared to your competitors. This definition has extended to online visibility to measure your brand’s online share of voice across...
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In order to optimize your marketing spend and stay competitive it is important to understand how to increase your share of voice for your brand. As marketers and advertisers you need to know your advertisements...
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What the CMO of TD Bank Group told Me Recently I attended the DX3 Canada Event where Theresa McLaughlin, EVP and Global Chief Marketing Officer of TD Bank Group spoke on How to Develop a Best-in-Class...
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Many of us veterans of direct marketing look at the brave new world of modern marketing and find ourselves overwhelmed by digital speak, technology, quantitative methods, and artificial intelligence— much less how to measure Modern...
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