Whether you are a seasoned marketer or a senior executive, trying to get a handle on the best marketing opportunities can be challenging. With new technology, preferences and buying patterns how do you determine the...
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Share of Voice (SOV) is traditionally a term involved in determining the advertising volume as compared to your competitors. This definition has extended to online visibility to measure your brand’s online share of voice across...
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In order to optimize your marketing spend and stay competitive it is important to understand how to increase your share of voice for your brand. As marketers and advertisers you need to know your advertisements...
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What the CMO of TD Bank Group told Me Recently I attended the DX3 Canada Event where Theresa McLaughlin, EVP and Global Chief Marketing Officer of TD Bank Group spoke on How to Develop a Best-in-Class...
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Many of us veterans of direct marketing look at the brave new world of modern marketing and find ourselves overwhelmed by digital speak, technology, quantitative methods, and artificial intelligence— much less how to measure Modern...
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What is a B2B Content Strategy? Why b2b businesses need to develop a content strategy. And, how to measure the success of a B2B content strategy. ...
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What is the Importance of Developing a Marketing Strategy? Developing a marketing strategy starts with the time and effort in understanding the internal and external influencing factors that drive sales. Also what is needed is the...
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