Marketing brainstorming

5 Key Marketing Strategies to Grow Your Business in Today’s World

Marketing brainstormingIn the midst of the Covid-19 pandemic and businesses big and small are affected. However, even in tough times, entrepreneurs and small-mid sized business owners are forging ahead with new ventures. Business growth and new innovations are coming from the Technology, E-Commerce, Manufacturing and Cyber Security sectors to meet consumer demands created by the pandemic.

With more new businesses emerging, small to medium-sized firms make up more than ninety-nine percent of all Canadian businesses proving the little guys aren’t so little and they are disrupting the landscape.

But even with new shops popping up, there’s a lack of clarity on the components of a good marketing plan. According to Smart Insights’, Fifty percent of small businesses don’t have a written digital plan, which suggests businesses don’t understand the value. And if you think your business is too small and doesn’t require a website, think again! More than twenty-five percent of Canadians said they won’t do business with companies who don’t have a website making this an important pillar in your plan. Building a business without a marketing plan is comparable to a pilot flying a plane without a flight plan. Without the right focus, business growth and brand awareness are stunted.

5 Key Marketing Strategies to Grow

Brand Story – Any good brand has a story and can articulate what they stand for in a few words. By identifying the Vision, Mission, Values of the company, these become the foundation for all other marketing work you do. And, you’ll reap the rewards early on.

Content – Content creation is the new normal. Integrated Content Strategy is necessary to tell your story and showcase what you have to offer. Good content will increase visitor traffic to your website and increase the sales funnel. Find a content niche that differentiates your business from the competition and stand out from the crowd.

Thought Leadership – Is there a difference between creating content and being a thought leader? The answer is YES! Thought leadership is about showcasing your knowledge on a topic and having data to support it. A great way to be a thought leader is to publish insights into a segment of the population that consumers or industry stakeholders are interested and include in your content plan.

Technology – Every business in start-up or growth mode requires technology infrastructure. CRM tools like Hub Spot, SalesForce, Zoho are necessary and without them, your business will not grow effectively. Most CRM platforms offer varied price points to meet the needs of a growing business. And when you invest in CRM automation tools, the customer experience is enhanced and provides invaluable Intel on your customer base.

Sales Funnel – A sales pipeline is critical to the growth of every business. Without customers, the business won’t survive. Whether you are looking to attract new customers from industry conferences, digital strategies (paid leads/Google Adwords), customer referrals or through social media channels, there must be a mix of these and other tactics to be most effective.

These strategies are key to an integrated marketing plan. Enlist the help of 360 Integral Marketing for your business growth plans. Our team of experts takes a holistic and actionable approach with every business, with a core focus on sales growth.

Connect with us to find out how we can help your small business take flight.

 

 

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Anita Booth About the author

Anita Booth is an accomplished marketing executive with a wealth of experience in marketing and communications for large and small sales driven organizations. Her expertise lies in building strong growth plans which include sales pipelines, digital strategies, social media engagement and brand awareness. Working for top fortune 500 companies for most of her career, she pivoted her career in 2018 to work with start-up companies in the consumer health products and mortgage financing and technology sectors. Her ability to build marketing infrastructure and repeatable marketing initiatives make her an asset to the marketing planning process and to small businesses looking to grow. She has intimate knowledge with marketing automation tools and customer segmentation strategies to help any business succeed in a competitive marketplace. Contact Anita today to have a conversation about your business growth needs.